Kai's Bakery
Kai’s Bakery (凱心烘焙坊) is a brand identity project focused on building a warm and nostalgic bakery image through cohesive visual design, packaging, and promotional materials.
Design Concept
The core idea behind Kai’s Bakery is “Love in Every Bake”, a reflection of personal care and sincerity.
I combined retro inspired typography with soft pastel tones to give a nostalgic yet inviting feeling.
The logo for Kai’s Bakery draws direct inspiration from the Arc de Triomphe, a symbol of elegance and heritage. The arch motif is subtly built into the letterforms of “Kai,” shaping the curves and structure of the logo so it feels elegant yet still soft and approachable.
Brand Applications
The brand system for Kai’s Bakery was designed to be flexible, warm, and instantly recognizable across every customer touchpoint. I extended the core visual identity into a full set of practical applications, including packaging, business cards, menus, labels, and merchandise. Soft pastel tones and clean layouts help create a friendly, nostalgic atmosphere. By applying the identity across bags, boxes, cup sleeves, signage, and promotional materials, the brand forms a cohesive experience that reflects the bakery’s message of “Love in Every Bake” from the moment customers see it to the moment they enjoy the product.
Reflection
This project allowed me to explore how visual identity systems can communicate brand values through texture, tone, and typography.
I learned to think beyond digital screens, designing for physical materials, print production, and tactile experiences.
It reinforced my passion for crafting design systems that not only look cohesive but also tell a story people can feel and remember.
